Delyan Kapitanov
Delyan Kapitanov has been working in the business management systems sector since 2008. He has worked as a consultant during the systems’ development and implementation in companies around the world. Currently, Delyan is responsible for sales of one of the most popular business management systems – Microsoft Dynamics, in Microsoft’s leading partner for Bulgaria – Intelligent Systems Bulgaria. In the course of his work, he associates with companies of various industries, the main focus being construction companies.
Delyan graduated from the University of National and World Economy in Bulgaria with a degree in Finance. He was subsequently granted scholarship by the Open Society Foundation and a specialization at the University of Georgia in the USA. Delyan has won national awards in the field of informational technologies administered by the Ministry of Education and the Institute of Mathematics and Informatics at the Bulgarian Academy of Sciences.
Business-driven technology vs. technology-enabled business
It is a conventional truth that technology helps businesses deal with
the challenges they face. The average ERP consultant tends to ask
what the pains are and proposes a solution that will cure them.
Finding solutions to business problems has a cumulative effect and
positions the ERP systems of the leading vendors, which reflect a
whole lot of good business practices and “recipes” for solving
popular business problems, as excellent examples of a business-driven
technology.
No doubt, this approach has its merits and brings value to business.
However, it poses a self-limitation to resolving problems that
already exist and to catching up in those areas where you already
stay behind but the approach does not go beyond that to seek
qualitatively new ways of doing business.
In fact, technology can not only transform a business but it provides
opportunities to create businesses that we could hardly imagine could
have existed, at least any close to the way we know them, without the
underlying technology. I refer to these businesses as to
“technology-enabled businesses”.
Watch out! By focusing too much on the benefits of using a business-driven
technology for your industry, you might overlook an opportunity to
become a pioneer into a new “flavor” of a technology-enabled
business within the industry.